It began With
A simple question, "Could a box be made into something cooler?"
From there, Joel Morris, the inventor and founder of Cūbles, set out to engineer something new, fun and meaningful for his fellow explorers in the world.
Green T was Born
Green-T, the first Cūble to stand tall with moving parts held together by the patented key-joint. This small, but mighty, inventive, caring, and thoughtful T-Rex embodies the
ethos of Cūbles.
He is an explorer at heart, who tackle tough challenges, and inspires the world to be a better place. Tough on the outside, Green T is a kind, thoughtful, and patient mentor to all his friends.
A beacon for what is right.
Our Brand Promise
Our Purpose: To Inspire a Thoughtful Planet
Our Vision: To be a loved and respected company across the Globe. Known for thoughtful, fun products and experiences that challenge the creative and adventurous mind.
Our Mission: To tap into the inquisitive explorer in all of us.
Our Promise: In our quiet way, we will put 100% of the goodness with ourselves into everything that we create and every interaction that we have.
Traits We Value
We will be the first to admit, we aren't perfect and we don't expect perfect. That said, we do work hard and these are some value we hold dear:
- Always care.
- Build something positive.
- Do what is right, even when it is hard.
- Attention to detail.
- Have a vision.
- Be an explorer.
- Listen to hear.
- Have empathy.
- Patience is awesome.
- Celebrate the wins.
Why We Support Local
We believe that making products locally is important. It creates jobs, it energizes communities and it cuts down on shipments. That is why we are making our products right here in the USA.
Why We Plant Trees
We plant 100 trees for every 1 that goes into creating Cūbles. We come from the trees after all, so it's part of who we are to look out for them.
Why Paperboard
We build every Cūble with Paperboard. We went so far as to make sure the joints that hold Cūbles together are made of paperboard so that every part of a Cūble is recyclable.