The Cubles Story


Thank you for taking the time to learn more about Cubles. I often get asked how I thought of Cubles. To fully explain how it came to be, you need to know a little more about me.

I am personally unable to exist without building something in my spare time. It can be writing code, make graphic arts, designing a financial model, contemplating a new business, or in this case engineering something I had never imagined before. Given this personality trait, I am unable to filter ideas in my head without considering some new and different way that they should exist in the world. Your probably starting to get a sense of why I am so dry in the video. 🙂

One day while working with a paperboard stock, I thought, “I could make toys out of this stock.” Almost immediately I told my wife my idea to make the new age paper doll.  You can imagine her response.

In that instant my vision sparked, I could see the product forming. For this to work, I knew the product would have to:

  • Be Playable
  • Require thought
  • Use no scissors or glue
  • Be sturdy
  • Be simple
  • Be 100% recyclable
  • Be affordable
  • Give back

I like a challenge and as such I set forth into development and testing. After countless hours of tinkering, testing, filing patents, testing, finding artists, testing, running schools programs, testing, testing and more testing, and thanks to the support of many, Cubles was born.

When first presented with a Cuble (pronounced like combining ‘cue’ with ‘bull’), most people aren’t quite sure how to interpret the product. It is much sturdy than paper toys most are familiar with. It requires no glue or scissors, and yet the design and color coded instructions make assembly enjoyable and fun. And to top it off, Cubles have moving parts which are also held together by a joint made of the same recyclable paperboard. Cubles are 100% recyclable, including the packaging.

I am very proud of what Cubles has become. I am now working along side my mom (yup, family small business!) to sell the product into local stores. I can’t tell you how much it means to me when I have parents tell me how much their kids love Cubles. One 9 year old told me, “It was his favorite toy.”  Another dad told me that his daughter asked to have her Cuble Unicorn be her nighttime animal. Sounds much less comfortable than a stuffed animal – but it means the world to me to hear that!

I think that regardless of age, people like Cubles because it take you away from a screen, it is creative, and it will give you a sense of accomplishment when you finish one.

I hope that you choose to give Cubles a try. I’m confident you will be pleasantly surprised.

Joel Morris

Some Cool Things about Cubles

  • All Cubles Activity Toys are made in Minnesota, USA
  • All Cubles Activity Toys 100% Recyclable, Packaging Included
  • For ever 1 tree used to make Cubles we donate enough to plant 100 More
  • Cubles is a Small Family Business